UK Reviews Crackdown on Illegal Gambling Sponsorship
HighlightsÂ
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Only licensed operators will be permitted to form partnerships with sports teams and clubs.
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The government forms the Illegal Gambling Taskforce to halt illegal operators from advertising on social media platforms.
Lisa Nandy, the UK Culture Secretary, has outlined measures for the government to ban unlicensed operators from entering into sponsorship arrangements with sports teams and clubs across Great Britain.
In the current scenario, illegal gambling operators can smoothly sign up sponsorship deals with UK teams through white-label partnerships with locally licensed companies. The new framework is specially designed to prevent such deals.Â
Partnerships with sports teams and clubs become available only to operators with a UK licence. However, this also includes teams of the English football top-tier Premier League. Demand for stringent rules on gambling sponsorships has been growing for some time.Â
The issue resurfaced when Stake, which had lost its UK operating license but invariably continued to sponsor the premier football club Everton.
Nandy said the government should intervene and halt it altogether. Also, she noted that unlicensed operators can bypass regulatory requirements that legal brands must comply with, thereby posing a greater risk to consumers.
The debate on gambling sponsorship will happen this spring. The decision should be made based on the viewpoints of various stakeholders, including those in the professional sports and gambling industries.
The proposed ban is part of the larger initiative to restrict unlicensed activity in the UK. In January, the government launched an Illegal Gambling Taskforce, which was assigned to prevent illegal gambling operators from using social media platforms for advertising.
For more details, Refer Here!
In the current scenario, illegal gambling operators can smoothly sign up sponsorship deals with UK teams through white-label partnerships with locally licensed companies. The new framework is specially designed to prevent such deals.Â
Partnerships with sports teams and clubs become available only to operators with a UK licence. However, this also includes teams of the English football top-tier Premier League. Demand for stringent rules on gambling sponsorships has been growing for some time.Â
The issue resurfaced when Stake, which had lost its UK operating license but invariably continued to sponsor the premier football club Everton.
Nandy said the government should intervene and halt it altogether. Also, she noted that unlicensed operators can bypass regulatory requirements that legal brands must comply with, thereby posing a greater risk to consumers.
The debate on gambling sponsorship will happen this spring. The decision should be made based on the viewpoints of various stakeholders, including those in the professional sports and gambling industries.
The proposed ban is part of the larger initiative to restrict unlicensed activity in the UK. In January, the government launched an Illegal Gambling Taskforce, which was assigned to prevent illegal gambling operators from using social media platforms for advertising.
For more details, Refer Here!
