Woman Reshaping Kenya's Gaming Landscapes
Highlights
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Kenya’s gaming industry is transforming into a dynamic market, with women in key leadership roles.
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Gaming Africa is looking forward to a sustainable and inclusive growth with high scope for innovation.
The gaming landscape in Kenya has been experiencing a transformative phase with collective female leadership driving the change. The women’s contribution and influence have been reflected in each level of the ecosystem, starting from regulators to legal experts, communication and platform leaders.
Regulators Build Trust Through Structure
Esther Argwings, the assistant director at Kenya’s Gaming, Betting Control and Licensing Board. She said, “The public needs to be sensitised about the harms of gambling and the importance of responsible play,”
Connecting Local Talent With Global Platforms
Agatha Wanjugu, sales and account manager at QTech Games. She has her viewpoint, saying that “It’s not just about importing games. It’s about building ecosystems that include esports, homegrown content and partnerships that celebrate African creativity.”
Building African Frameworks For Global Content
Building African frameworks for global content. She said in response to accommodating industry players and local audiences. “But one of the biggest challenges is that new markets often try to copy existing Western regulations. African countries should learn from one another instead, because each market has unique cultural, economic and political dynamics.”
Giving Kenya’s Industry Its Voice
Lola Okulo, co-founder of Tact Communications and former head of PR for BetPawa Africa, shares her opinion: “This industry contributes so much to sports and ecommerce, but often struggles with reputation and misunderstanding. Communications should sit at the heart of business strategy, guiding decisions and building trust.”
AI Role in Innovation and Growth
Aileen Yonah-Mima, general counsel at Carnaval Kenya Ltd, shares her vision of incorporating AI effectively. “AI can help personalise player experiences while mitigating risk, ensuring both sustainable business and player welfare.”
So far, these 5 industry pioneers have made exceptional and invaluable contributions to the Kenyan iGaming field. Their leadership can help Kenya Gaming achieve even greater heights in the future.
For Full News Story, Refer Here!
Regulators Build Trust Through Structure
Esther Argwings, the assistant director at Kenya’s Gaming, Betting Control and Licensing Board. She said, “The public needs to be sensitised about the harms of gambling and the importance of responsible play,”
Connecting Local Talent With Global Platforms
Agatha Wanjugu, sales and account manager at QTech Games. She has her viewpoint, saying that “It’s not just about importing games. It’s about building ecosystems that include esports, homegrown content and partnerships that celebrate African creativity.”
Building African Frameworks For Global Content
Building African frameworks for global content. She said in response to accommodating industry players and local audiences. “But one of the biggest challenges is that new markets often try to copy existing Western regulations. African countries should learn from one another instead, because each market has unique cultural, economic and political dynamics.”
Giving Kenya’s Industry Its Voice
Lola Okulo, co-founder of Tact Communications and former head of PR for BetPawa Africa, shares her opinion: “This industry contributes so much to sports and ecommerce, but often struggles with reputation and misunderstanding. Communications should sit at the heart of business strategy, guiding decisions and building trust.”
AI Role in Innovation and Growth
Aileen Yonah-Mima, general counsel at Carnaval Kenya Ltd, shares her vision of incorporating AI effectively. “AI can help personalise player experiences while mitigating risk, ensuring both sustainable business and player welfare.”
So far, these 5 industry pioneers have made exceptional and invaluable contributions to the Kenyan iGaming field. Their leadership can help Kenya Gaming achieve even greater heights in the future.
For Full News Story, Refer Here!
