Over 80% Of Betting Sites Recommended By Instagram Are Illegal In Brazil

Highlights

• Research from the Rede em Jogo project found that 84% of betting operators most recommended on Instagram are illegal in Brazil.
• The findings have raised concerns about social media recommendations directing Brazilian users toward unlicensed betting platforms.

More than 80% of betting operators recommended to Brazilian users through Instagram are reportedly operating illegally in the country, according to new research.

Data from the Rede em Jogo project, conducted by CondadoLab at PUC-Rio, found that 84% of the betting operators most recommended on Instagram were illegal in Brazil.

The findings have raised concerns about the role of social media platforms in directing users toward betting operators that do not hold the necessary authorization to operate in Brazil.

Brazil has established a regulated betting market with requirements for operators seeking to legally offer services to consumers. However, the presence of unlicensed operators remains a challenge for regulators and the wider industry.

Social media platforms have become an important channel for gambling brands and affiliates to reach potential customers. The research suggests that recommendation systems can also expose users to operators outside the country’s regulated framework.

The issue creates additional challenges for authorities attempting to distinguish between licensed and illegal gambling services online.

For regulated operators, stronger monitoring of online advertising and affiliate activity could become increasingly important as Brazil continues to develop its gambling regulatory framework.

The research also highlights the wider challenge of controlling offshore betting activity across social media platforms.

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