The decision between a white label or bespoke iGaming platform is the most consequential strategic choice for an operator. This blog post can help emerging gaming operators make informed decisions about their business needs.
White Label or Bespoke iGaming Platform – Which Suits Your Business Vision?
Table of Contents
- Introduction
- What is a White Label iGaming Platform?
- How Bespoke Development Works
- Key Differences: White Label vs Bespoke
- Bespoke VS White Label Solution: Analysis
- Which Model Fits Your Business Goals?
- Top Providers of iGaming Platforms
- Final Thoughts
- Tecpinion: A Standout choice for your iGaming Platform Solutions
- FAQS
Introduction
The online gaming market has been growing at a robust pace and is increasingly becoming very competitive. So for budding entrepreneurs and operators, choosing between white label and bespoke is similar to selecting the foundation for the building.
This choice can have a profound impact on several business aspects such as revenue potential, brand value, scalability, and operational control. It also determines how high, how fast, and how safely businesses can grow.Â
Rather than primarily focusing on overhead cost. Before selecting the iGaming platform, operators should look into factors such as time-to-market, brand equity, revenue control, scalability, and operational efficiency. These factors can help them make well-informed decisions.Â
Market Stats
What is a White Label iGaming Platform?
This fully functional iGaming platform is ideal for businesses looking for quick market entry within an affordable budget.Â
Features of White Label iGaming Platform:
- The platform is pre-integrated with a diverse range of casino games from licensed game aggregators.
- It comes with built-in payment modules that help support multiple secure payment transactions.
- Access to back office systems that comprise player management, reporting, and CRM tools.
- Strong regulatory and compliance framework to ensure that your platform operates within gaming laws.
- In white label solutions, platform providers offer advanced technical infrastructure along with ongoing support and maintenance.
How Bespoke Development Works
This allows operators to build their technological ecosystems as per their preferences, and that is more suitable for their branding.Â
Features of Bespoke Development:
- Allows operators complete freedom to tailor the user interface that reflects brand identity and suits their audience.Â
- Modern architecture that enables seamless integration of games, features, and payment systems.
- It is built to offer extensive support to multiple payment gateways and methods that include credit cards, debit cards, e-wallets, etc.
- An exclusive package of advanced management and analytical tools to analyse user behaviour, data, trends, and more.
- The highly flexible and scalable nature of the platform allows for continuous optimisation.
Key Differences: White Label vs Bespoke
Although both are iGaming platforms, there are vast differences in how they operate and function. The following table will help us get an overview of this.
| White Label iGaming Platform | Bespoke iGaming Platform |
| The development cost remains more affordable. | The development cost becomes comparatively higher based on the demands. |
| It offers a ready-to-launch base requiring minimum development time (1-2 weeks) | It is built from scratch, as development time takes months, depending on complexity. |
| Customization and flexibility are limited to features, layouts, and workflows. | Fully customizable, which includes features, user flows, and payment systems, etc. |
| Operators have access to tailor features, user layouts and branding. | Operators get full ownership of the platform, deciding on the architecture, features, and data. |
| The revenue earned is being shared with the iGaming solutions provider | No obligations to share the revenue with the third-party provider |
Apart from these basic traits, other critical factors can shape or influence an owner’s decision-making when selecting a particular iGaming platform solution for their gaming operations.Â
Bespoke VS White Label Solution: Analysis
This analysis provides you with much deeper insights covering the major operational aspects of the iGaming platform development.Â
| Factors | White Label | Bespoke |
| Brand Identity | Shared brand identity often looks similar, reducing differentiation | Facilitates a unique brand identity through market positioning and innovation strategy. |
| Scalability & Performance | Scalability becomes restricted depending on vendor limitations, affecting overall performance. | Scalability without constraints, as the business can control performance and infrastructure growth. |
| Technical Expertise | The vendor is responsible for hosting, updates, bugfixes, and software upgrades. This saves time and operational cost. | The maintenance responsibility relies solely on the operator or an externally hired development partner. |
| Compliance & Regulations | The Compliance and Regulatory aspect is largely handled by the iGaming solution provider. | Businesses should integrate with compliance systems as per the jurisdiction to be regulatory-friendly. |
| Risk Profile | It carries lower launch risk, but the vendor dependency is very high. | Greater upfront risk but offers long-term security and asset ownership. |
It has been very complicated for entrepreneurs to choose the iGaming platform powered by AI model that is ideally suited for their business goals. How should operators select their iGaming platform solutions? The section below will enlighten you on this.
Which Model Fits Your Business Goals?
Both white label and bespoke platforms support different types of growth strategy, investment mindset, and operational ambition. Focusing on certain parameters can guide operators in selecting the right model for their business goals. The following are the key metrics that need to be taken into consideration.Â
After deciding on the business model, it is important to partner with the iGaming solutions provider to ensure long-term success and profitability of the business. Â
What is a Bespoke iGaming Platform?
Top Providers of iGaming Platforms
Here is the list of highly ranked iGaming software development companies offering services to their clients.Â
1. Tecpinion
2. Hacksaw Gaming
Hacksaw Gaming builds strong player retention and brand loyalty by incorporating modern game mechanics and engaging features. To ensure that the platform is highly accessible for the players, its platforms are mobile-optimised. These iGaming platforms are certified & regulated across major jurisdictions. This feature ensures that operators don’t face any compliance issues, enabling long-term sustainability.
3. Quick Spin
Quick Spin delivers high-quality graphics and sound design that fosters strong player engagement in regulated markets. Their API integrations allow for fast deployment, easy updates, and minimal downtime that boosts user satisfaction.
It provides a smooth gameplay experience across smartphones, tablets, and desktops. These features can help cover the user base and also potentially drive user satisfaction.
4. Red Tiger Gaming
Red Tiger Gaming adopted a mobile-first development strategy with player-driven design, facilitating a premium casino experience for its users. Their innovative game mechanics can help operators in their process to grow faster and retain players longer. Access to the built-in operational tool for greater player engagement and quick ROI. These features make the platform more user-friendly and are also beneficial for businesses in the long run.
5. B-Gammming
B-Gamming uses cutting-edge technology to build platforms that feature engaging casino games. The iGaming software solutions come with a visually appealing interface that provides a smooth gameplay experience, meeting the modern player’s expectations. They use a flexible API enabling a seamless integration process. These features become essential for the growth and scalability of the platform, potentially increasing the scope for revenue generation.
Final Thoughts
Generally, a white label might look ideal for startups due to its low budget and fast market entry. However, they might have to compromise on customisation and personalise branding. Selecting bespoke goes well beyond just an adequate budget. However, it grants full ownership over the gaming solution that includes games, features, architecture, and more.Â
The platforms need to comply with the regulatory standards of the respective jurisdictions, and because it is designed from scratch, it might take months of development time depending on the demands that need to be met. Handling operational and technical aspects completely can be overwhelming.
So, by considering important parameters such as budget, launch period, technical expertise, scalability, and brand identity, businesses make wise decisions.
Tecpinion: A Standout Choice for Your iGaming Platform Solutions
The DevOps team specialises in designing AI-powered platforms that provide higher ROI and better retention rates. Overall, this helps startups to position themselves firmly in this dynamic market. It also offers help with multiple payment systems and gateway providers, enabling smooth and secure transactions.Â
These tools and features combined can build a strong player’s trust and loyalty with the platform. Tecpinion has been an iGaming software provider that always strives for innovation and advancements, making iGaming software future-ready.
FAQs
- What is a white label iGaming platform?
A white label iGaming platform is a pre-built, comprehensive solution that includes all back-office tools, integrated games, payment processing, and a license framework. It is considered highly cost-effective.
- What is a bespoke iGaming platform?
It refers to a custom-made iGaming platform that is designed to align with unique business needs, organisational goals, legal requirements, and niche markets.
- What is the iGaming industry?
It is a term that covers a wide spectrum of online gambling that includes online casinos, sports betting, and other forms of gambling.
- How does iGaming use AI?
Artificial Intelligence has been used for various purposes in tracking user behaviour, incorporating advanced security measures, and providing a more personalised experience.
- What is a cost-effective, bespoke, or white label iGaming platform?
White Label iGaming platform is a highly cost-effective option for operators and gaming businesses.
