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Custom iGaming Platform Solutions: Tailored for Performance, Flexibility, & Growth

Table of Contents

  1. Introduction
  2. What are Custom iGaming Platforms?
  3. Benefits of Custom iGaming Solutions
  4. Top Features of a Custom iGaming Platform
  5. How Custom Platforms Drive Operator Success
  6. What are Potential Barriers for Custom iGaming Platforms?
  7. Comparative Analysis: Custom, Turnkey, vs White Label Platforms
  8. Choosing the Right Development Partner
  9. Top 5 Custom iGaming Platform Providers
  10. What is the Futuristic Scope of iGaming Platforms?
  11. Conclusion
  12. Why Choose Tecpinion for a Custom iGaming Platform Solution?
  13. FAQs

Introduction

As the online gaming industry evolves at a rapid pace, the demand for effective, efficient, and robust iGaming platforms has increased significantly. This has been the driving force for software providers worldwide to offer a variety of iGaming platforms catering to unique business needs and goals. Before we dive further, let’s understand.

What is an iGaming Platform?

iGaming Platform refers to an online platform that supports virtual games with a high-quality user interface. It guides operators by offering them a strong back-end support and analytical data that helps drive business forward.  As there lies a lot of potential for development and technological innovations, many new and existing ventures are looking to be more precise in choosing their niche market and software provider.  Mostly, the operator should be more specific about the type of iGaming platforms that are ideal for their business. There are three popular variants of business solutions for gaining platforms:

  1. White Label
  2. Turnkey
  3. Custom 

Market Stats

The global iGaming market was valued at approximately $70 billion in 2022, surging to $85.62 billion by the end of 2023. It is projected to reach $97 billion by 2024 and $125.6 billion by 2027.

What are Custom iGamming Platforms?
Custom iGaming Platform

Custom iGaming software are online platform systems built from scratch, tailored and customized to operators’ specific requirements.  It offers the operators complete control over user experience, band identity, technical functionality, and future integrations. These custom iGaming platforms are designed to quickly adapt to changing needs without compromising on quality and user experience. This is one such special feature that attracts new buyers, despite being the least cost-effective. This custom iGaming platform could be an ideal choice for complex business solutions. The other features of a custom iGaming platform include:

  1. Creating Unique Player Experience 
  2. High Efficiency (accessible across devices without diminishing quality)
  3. Scalability and Adaptability (potential integration of AI and other automations)
  4. Enhanced Security (implementation of advancements in AI and Security Protocol)
  5. Competitive Advantage
Benefits of Custom iGaming Solutions

Now that we have briefly understood what is meant by a custom iGaming Platform, and how it works. Let’s now discuss the benefits of custom iGaming solutions in more detail. These are some unique features that make these custom iGaming solutions attractive to more potential online gaming businesses.

  • Customised Branding

    The operator is guaranteed complete control over design, logo, user interface, and experience that aligns with the brand identity and vision. It paves the way to stamp their authority in the gaming industry.

  • Tailored Features & Functionalities

    These platforms offer flexibility in game selection, bonus structures, payment gateways, and security measures, among other features. The key to these functionalities is that they can be modified to any extent to cater to the changing requirements of businesses.

  • Back-End Support and Admin Control

    There is a wide range of benefits that these platforms can offer in terms of back-end support and admin control. It monitors players effectively in real time, offering key insights into user activity, game performance, and players' behaviour. The strong back-end support will play a crucial role in players' overall satisfaction and engagement, boosting the company's revenue and reputation at the same time.

  • Security Control and Game Management

    Custom iGaming platforms are generally known for providing enhanced and advanced security systems to their users. This is to make sure all the players' data, including transactions, is well protected. It lays a very strong foundation for reliability and trust, as this is pivotal for long-term profitability and sustainability.

  • Advanced Technological Integration

    The most influential tool for custom iGaming solutions is its ability to incorporate cutting-edge technologies in technical operations in various forms. It can include both advanced AI and the latest blockchain methodology. The core purpose would enhance personalisation, customer support, and authenticity checks.

Top Features of a Custom iGaming Platform
Custom iGaming Platform
  • Brand Identity
It is the right choice for online gaming businesses looking to create their brand identity. Unlike turnkey and white label platforms, which operate with pre-built software, custom software has been designed precisely to the operator’s specifications.  

  • Scalability and Performance Optimization 
Custom iGaming Platforms will be the fastest to adapt to changing needs and gaming landscapes. It can effectively handle high volumes of traffic without affecting the seamless and simultaneous gameplay experience.  It supports the integration of the latest tools in the software to enhance performance optimization.  

  • Globalization Features (Multi-Currency & Multilingual Support)
To adapt to a larger player base across regions of the globe, custom iGaming platforms have extensively modified the payment gateways and language systems. It has given a golden opportunity for tech-savvy players to play their favourite games in their language with their currency.   

  • Competitive Edge through Innovation 
The software can be altered and customized to incorporate the latest technology seamlessly. This can include updated games, gamification tools, technical operations, language and currency support, promotions, etc. All of this can help foster the overall growth of the business and profit margin.  

  • Bonus and Promotion Systems.
The biggest trait for an iGaming platform is that it can create and manage bonuses mostly in the form of loyalty programs and reward systems. The promotions are proactively done in the planning for campaigns and tournaments. These features help businesses to retain existing players and attract new players as well.
How Custom Platforms Drive Operator Success

It empowers operators, aiding them in creating tailored solutions that thrive with their business goals, complementing niche market and audience preferences. The major strength of a custom platform is that it grants greater flexibility,  control, and ownership over the software to the operator.  As it is a tailored solution for unique business needs, there is always a high scope for rapid innovation and integration of the latest trends. This tremendously helps businesses to stay ahead of the curve, attracting a larger pool of young players and boosting revenue growth.

The integration of advanced tools and technologies also boosts the optimization and performance of the overall software. If all these tools and technologies are effectively used by operators, it gives a massive opportunity for them to increase their profit margin and build a sustainable business.

What are Potential Barriers for Custom iGaming Platforms?

While the positives of a custom platform seem appealing, one shouldn’t ignore the challenges posed by a custom iGaming platform. By enlightening yourself on the challenges of a custom solution, you will now be able to negate them with a better plan of action.

  • Initial Upfront Cost

    Have you wondered about the cost of setting up a custom iGaming platform? Because custom iGaming platforms involve a huge upfront cost, making it more challenging for business operations and functionality, especially at the early stages of the business.

  • Market Launch

    Generally, it takes at least a couple of months for a customized and tailored product to get into the market. As the software is being developed from the beginning, it requires more effort and dedication from a talented pool of individuals for a while. In the meantime, there is always a possibility of facing unprecedented challenges that can cause further delays.

  • Maintenance Factor

    This could be the most challenging aspect for a business that is reliant on customs solutions. While turnkey and white-label solutions offer pre-built software that is easier to maintain, custom solutions undergo a rigorous process, consuming time, effort, and cost. The businesses must allocate time for constant updates, vigilant testing, and strong support.

Comparative Analysis: Custom vs Turnkey vs White Label Platforms

 

Custom Solutions

Turnkey Solutions 

White Label Solutions

Built from scratch, tailoring to the organisation’s needs and requirements 

Ready – to -use  solutions that barely require modification and customisation from end users

Ready-made software that a company looks to rebrand as its product.

It can be highly customised to meet the unique demands of the operator.

The scope for modification is limited for end users.

The customization can only be done for branding and any other minor tweaks. 

The deployment time is longer as it involves testing, building, maintenance, etc.

It can be deployed with immediate effect with fewer modifications.

The software is ready to be launched at any time in the market. Minor alterations are made in some cases.

It is the least cost-effective, as it involves higher expenses in designing a platform to meet business demands.

As it is already a ready-to-use solution, the cost might range from low to moderate.

It is highly cost-effective, as operators need to spend only on technical aspects such as  Licensing and Branding.

The operator has full control and ownership over their product.

The ownership and rights have been transferred. But the operator might not be able to exercise full control

The provider might retain some control over infrastructure and Branding

Ideal for unique business needs and complex solutions

Suitable for standard needs and fast launch

Ideal for quick market entry with your Branding.

Need Guidance on Choosing the Right Turnkey Sweepstakes Solutions
Choosing the Right Development Partner

As we know, selecting the right custom iGaming partner will play a crucial role in business growth and sustainability.  These are a few guidelines for identifying your chosen software provider.

  • Experience and Reputation

    You should classify firms based on their previous products, proven track records, and industry recognition.

  • Game Selection and Integration

    Understand the variety and quality of the games they offer and verify whether they synchronize with your brand's core values and identity.

  • Scalability and Integration

    Ensure that gaming software has the capacity and capability to handle multiple upgrades and integration of the latest tools and technologies.

  • Security and Risk Management

    The software should comply with all legal regulations in your target market and must have robust security measures in place.

  • Support and Maintenance

    Players should always feel secure and encouraged to explore the platform more, as it increases the scope for engagement and revenue growth. Easy access to the support team can motivate them to spend longer hours on the platform.

Top 5 Custom iGaming Platform Providers

The following is a list of the top iGaming software developer of white label or custom sweepstakes software development, who can potentially be your iGaming partner for your business.

1. Tecpinion
Tecpinion Logo

The firm upholds strong values and virtues that help it achieve continuous success as a custom software provider in the evolving iGaming Industry. They prioritize producing solutions that are 100% customizable, scalable with back-end support, and technical control that meets client expectations.  Tecpinion ensures that its custom products are highly scalable and adaptable to emerging developments in the gaming landscape. They integrate the software with advanced security protocols and modern payment gateways that contribute to the overall gaming experience.  They also assist their clients with post-launch maintenance, ensuring the product captures the targeted market with minimum effort.

2. Thunderkick
thunderkick

It can be a good choice to opt for a custom iGaming software provider as it possesses a good reputation for quality and reliability. They usually offer visually appealing games with seamless gameplay and mobile-first performance.  Their software is incorporated with a custom promo tool and analytics that provide valuable insights. Thunderlick software lacks flexibility and scalability, making it constrained for businesses to use the latest technology and tools available.

3. Crust Lab

Crust Lab focuses on delivering solutions tailored to business needs and specifications, with a commitment to quality and innovation. They work with a dedicated development team, making them a reliable choice for your business. They hold a proven record of providing end-to-end services for their clients. Crust Lab possesses a good industry knowledge of the iGaming market, which helps them adapt to changing trends.  They generally cost more, offering limited customization and flexibility. 

4. Upgaming

Upgaming, as a software provider, offers a wide range of games that enable operators to capture a wider market. Their gaming solutions are highly scalable and customisable to an organisation’s goals.  This helps business showcase their unique brand identity. The real concern of their solution is that it poses significant challenges in creating a unique gaming experience and flexibility. Their software is yet to integrate with the current trend of tools and advancements.

5. 2WinPower
2WinPower​

They provide an immersive experience with a focus on modern technologies and a strong commitment to security and reliability. They have a team of skilled professionals developing the software that specializes in game development and software design. They hold a low track record of delivering top results for their clients as compared to competitors. Initially, the software functions with great efficiency, but with integration and advancements, there is a significant dip in its overall performance.

What is the Futuristic Scope of iGaming Platforms?

The following are some key factors that will determine the Future of iGaming platforms.

  • The role of emerging technologies, namely blockchain, AI, AR/VR, and other latest advancements and innovations.
  • The shift in Global Regulatory Laws and Multi-Currency Support can drive business revenue.
  • Custom Platforms gains more prominence as companies focus on long-term sustainability and profitability.
  • Personalisation, user engagement, immersive gameplay experience, and robust security measures will be new metrics for the company’s success.
Conclusion

In this blog post, we have understood the working and functionalities of custom iGaming software and the role of custom software in shaping the future of the iGaming industry.  It helps businesses experience rapid growth and create their unique identity. Operators do enjoy full control and ownership over their software, helping them meet their ideal specifications.  They can also integrate the product with the latest trending tools, making it more appealing to the target audience. All of these traits of custom software make it the least cost-effective for the operators. It does require dedicated efforts in developing, testing, building, and designing the product, tailoring it to the organisation’s needs.  As the deployment time is longer, it might not be of interest to companies that seek a fast launch and quick profits.  There should be a strong core of talented members to deal with the futuristic problems.

Why Choose Tecpinion for a Custom iGaming Platform Solution?

Tecpinion has a strong reputation and a good recognition for creating tailored, scalable, and secure gaming platforms. They produce high-quality products with great market demand and are experts in integrating with the latest tools and technologies.  Their prolific track record is a strong indicator of the success they have achieved.

  • They deliver platforms that are 100% customisable, catering to the needs of specific requirements of a operator.
  • Their platforms are highly scalable and adaptable to the demands of the market.
  • Tecpinion ensures that their clients’ platform is equipped with the latest trends in terms of advanced security and payment gateway without compromising on efficiency.
  • Offering 24/7 technical support and post-launch assistance, prioritizing client satisfaction.
  • They have a range of expertise in iGaming, sweepstakes, social and online casinos, sports betting, and fantasy sports platforms.
FAQs

- What are iGaming solutions?

iGaming Solutions refers to the technological platform that is designed for online gambling and betting solutions.

- What does iGaming include?

It is an internet gaming platform that allows for a variety of games available online and note limited to online sports betting, casino games, poker, etc.

- What is a custom software solution?

The software is designed, developed, and tailored strategically for a specific organisation or other user.

- What core features should a high-performing custom iGaming platform include?

The core features of a custom iGaming platform include modern payment gateways, security measures, player management, etc.

- How can a custom platform improve player engagement and retention?

The players' engagement can be more efficient by incorporating loyalty programs, gamification tools, and personalisation.

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