ASA Closes Global Gambling Advertising Loophole
Highlights
-
The UK Advertising Standards Authority (ASA) introduces new rules to tighten control on gambling advertisements by operators not based in the UK.
-
Starting on the 1st of September, all gambling operators targeting UK consumers should amend certain regulations in the CAP Code.
The UK’s Advertising Standards Authority (ASA) has made a significant move to tighten the framework to address the global gambling advertising loophole. This means that all UK licensed operators, including those registered outside the UK, should follow the same rules.
This means gambling businesses must meet the criteria of the Committee of Advertising Practice (CAP), regulated by ASA from 1st of September. These criteria apply to the following:
Senior Marketing Lecturer Dr Raffaello Rossi has welcomed this action in his LinkedIn post by enlightening everyone about gambling advertising loopholes in the UK. It was a much-needed step to improve consumer protection and bring regulatory consistency.
This means gambling businesses must meet the criteria of the Committee of Advertising Practice (CAP), regulated by ASA from 1st of September. These criteria apply to the following:
- Content on a website with a UK domain.
- Paid and unpaid marketing intended for the UK audience.
- Cross-border platforms targeting UK Players.
Senior Marketing Lecturer Dr Raffaello Rossi has welcomed this action in his LinkedIn post by enlightening everyone about gambling advertising loopholes in the UK. It was a much-needed step to improve consumer protection and bring regulatory consistency.