ROLE OF INFLUENCER MARKETING IN THE iGAMING INDUSTRY
Highlights
- Has the rise of content creators and gambling influencers endangered traditional affiliate practices?
- What should be the new way for traditional affiliates looking forward?
As we live in the digital age, there has been a significant shift in how people consume information in recent years. This pattern can be attributed to the increasing impact of social media on the lives of ordinary people. It has been the primary reason that has led to the rapid growth of content creators and gambling influencers.
The public perspective of content creators and micro-influencers has also changed. Earlier, they weren’t considered reliable sources for making fair judgments. But now, there is an excellent bond between the audience and creators, as they don’t recommend any random or low-quality product.
There is no disrespect to traditional affiliates’ practices in any way; they only need to incorporate short-form videos and engaging visuals in the existing framework to remain impactful.
Despite the shrinking attention span of the mass audience on a global scale, the long-form content in the form of reviews and guides is still in demand in the iGaming industry.
The public perspective of content creators and micro-influencers has also changed. Earlier, they weren’t considered reliable sources for making fair judgments. But now, there is an excellent bond between the audience and creators, as they don’t recommend any random or low-quality product.
There is no disrespect to traditional affiliates’ practices in any way; they only need to incorporate short-form videos and engaging visuals in the existing framework to remain impactful.
Despite the shrinking attention span of the mass audience on a global scale, the long-form content in the form of reviews and guides is still in demand in the iGaming industry.